Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation (Record no. 18409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00434nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220601s2004 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | HB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | NIR P4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nirmalya Kumar |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Penguin Viking |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | RETAILING & TRADE | CVS LIBRARY | CVS LIBRARY | 25/01/2005 | Brijwasi Book Distributors | 595.00 | 5570 | 658.8 NIR P4 | 33679 | 18/06/2022 | 595.00 | 01/07/2005 | Books |