Modern advertinsing management : Principles and techniques (Record no. 21146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00444nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220601s2007 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | PB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JAI P7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, J N |
| 245 #0 - TITLE STATEMENT | |
| Title | Modern advertinsing management : Principles and techniques |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Regal Publications |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 425p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retailing & Trade |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, P P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MARKETING MANAGEMENT AND RETAIL BUSINESS | CVS LIBRARY | CVS LIBRARY | 26/10/2009 | Divya Publishers & Distributors | 350.00 | 074 | 1 | 1 | 659.1 JAI P7 | 40521 | 28/12/2022 | 02/12/2022 | 350.00 | 20/10/2009 | Books | ||||
| Dewey Decimal Classification | MARKETING MANAGEMENT AND RETAIL BUSINESS | CVS LIBRARY | CVS LIBRARY | 26/10/2009 | Divya Publishers & Distributors | 350.00 | 074 | 1 | 659.1 JAI P7 | 40522 | 12/04/2023 | 02/12/2022 | 350.00 | 20/10/2009 | Books | |||||
| Dewey Decimal Classification | MARKETING MANAGEMENT AND RETAIL BUSINESS | CVS LIBRARY | CVS LIBRARY | 26/10/2009 | Divya Publishers & Distributors | 350.00 | 074 | 659.1 JAI P7 | 40523 | 18/06/2022 | 350.00 | 20/10/2009 | Books | |||||||
| Dewey Decimal Classification | MARKETING MANAGEMENT AND RETAIL BUSINESS | CVS LIBRARY | CVS LIBRARY | 26/10/2009 | Divya Publishers & Distributors | 350.00 | 074 | 659.1 JAI P7 | 40524 | 18/06/2022 | 350.00 | 20/10/2009 | Books | |||||||
| Dewey Decimal Classification | MARKETING MANAGEMENT AND RETAIL BUSINESS | CVS LIBRARY | CVS LIBRARY | 26/10/2009 | Divya Publishers & Distributors | 350.00 | 074 | 659.1 JAI P7 | 40525 | 18/06/2022 | 350.00 | 20/10/2009 | Books |