Consumer mind : Brand perception and the implications for marketers (Record no. 23241)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220601s2012 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749465711 |
| Qualifying information | PB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | MAR Q2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martinez, Pepe |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer mind : Brand perception and the implications for marketers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Pagn |
| Date of publication, distribution, etc. | 2012 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retailing & Trade |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | COMMERCE | CVS LIBRARY | CVS LIBRARY | 08/02/2013 | Sharma Brothers | 695.00 | 1710 | 658.8343 MAR Q2 | 46080 | 18/06/2022 | 695.00 | 02/07/2013 | Books |