Essentials of modern marketing (Record no. 29667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00411nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240402b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 9789359308418 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT P24 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of modern marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Vikas Publications |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 390p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CVS LIBRARY | CVS LIBRARY | 02/04/2024 | Pinnacle Learning | INR | 795.00 | B-1815 | 1 | 1 | 658.8 KOT P24 | 62059 | 30/08/2025 | 05/08/2024 | 05/08/2024 | 14/03/2024 | Books | ||||
| Dewey Decimal Classification | CVS LIBRARY | CVS LIBRARY | 02/04/2024 | Pinnacle Learning | INR | 795.00 | B-1815 | 1 | 658.8 KOT P24 | 62060 | 25/11/2024 | 17/09/2024 | 14/03/2024 | Books | ||||||
| Dewey Decimal Classification | CVS LIBRARY | CVS LIBRARY | 02/04/2024 | Pinnacle Learning | INR | 795.00 | B-1815 | 1 | 658.8 KOT P24 | 62061 | 06/02/2025 | 29/01/2025 | 14/03/2024 | Books |