Advertising and promotion : An integrated marketing communications perspective

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TextLanguage: English Publication details: New Delhi Tata McGraw Hill 2004Edition: 6 thDescription: 845 pSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	CVS LIBRARY	RETAILING & TRADE	659.1 BEL P4 (Browse shelf(Opens below))	Available		33854

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available
Previous	658.87 VED P3 Retail management : Functional principles & practices	658.87 VED P3 Retail management Functional principles & practices	658.88 BAG P4 Credit risk management	659.1 BEL P4 Advertising and promotion : An integrated marketing communications perspective	659.1 CAP P4 Future of advertising : New media, new clients, new consumers in the post-television age	659.1 CAP P4 Future of advertising : New media, new clients, new consumers in the post-television age	659.1 CHU P5 Foundations of advertising : Theory & practice

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