Foundations of advertising : Theory & practice

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Material type: Text

TextLanguage: English Publication details: Mumbai Himalaya Publishing House 2005Description: 930 pSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	CVS LIBRARY	RETAILING & TRADE	659.1 CHU P5 (Browse shelf(Opens below))	Available		33856

Previous	No cover image available	No cover image available	No cover image available	No cover image available
Previous	659.1 BEL P4 Advertising and promotion : An integrated marketing communications perspective	659.1 CAP P4 Future of advertising : New media, new clients, new consumers in the post-television age	659.1 CAP P4 Future of advertising : New media, new clients, new consumers in the post-television age	659.1 CHU P5 Foundations of advertising : Theory & practice

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