TY  - BOOK
AU  - Stanton, W J
AU  - Etzel M J
TI  - Fundamentals of Marketing
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - Mc Graw Hil
KW  - Marketing
KW  - 1. Marketing. I. Etzel M J. II. Title
ER  -