TY  - BOOK
AU  - Varshney, R L
AU  - Bhattacharyya, B
TI  - International marketing management: An Indian perspective
SN  - 8180545822
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - Marketing
ER  -