TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumari, S
TI  - Marketing management planning, implementation & control
SN  - 0333937198
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Macmillan India Ltd.
KW  - Marketing
ER  -