TY  - BOOK
AU  - Kapil, Kanwal Nayan
AU  - Mukherjee, Jaydeep
TI  - Case studies in Marketing
SN  - 9788131756331
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
ER  -