TY  - BOOK
AU  - Ingwer, Mark
TI  - Empathetic marketing : How to satisfy the 6 core emotional needs of your customers
SN  - 9780230340275
U1  - 658.8383 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
ER  -