TY  - BOOK
AU  - Payne, Adruab
AU  - Frow, Pennie
TI  - Strategic customer management : Integrating reltionship marketing and CRM
SN  - 9781107687325
U1  - 658.8012 
PY  - 2013///
CY  - New Delhi
PB  - Cambridge
KW  - Marketing
ER  -