TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing management : Indian context: Global perspec;tive
SN  - 9781259026416
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill & Co.
KW  - Marketing
ER  -