000 00370nam a2200145Ia 4500
008 220601s1986 xx 000 0 eng d
020 _qH B
041 _aEnglish
082 _a659.1
_bLOD M6
100 _aLodish, Leonard
245 4 _aThe Advertising & Promotion Challenge
260 _aNew York
_bOxford University
_c1986
650 _aAdvertising
942 _2ddc
_cBK
999 _c11194
_d11194