000 00375nam a2200157Ia 4500
008 220601s2004 xx 000 0 eng d
020 _qPB
041 _aEnglish
082 _a658.8
_bAPT P4
100 _aApte, Govind
245 0 _aServices marketing
260 _aNew Delhi
_bOxford University Press
_c2004
300 _a440 p.
650 _aMarketing
942 _2ddc
_cBK
999 _c18408
_d18408