000 00476nam a2200169Ia 4500
008 220601s2004 xx 000 0 eng d
020 _qHB
041 _aEnglish
082 _a658.8
_bDEB P4
100 _aDe Bonis, J Nicholas
245 0 _aValue - based marketing for bottom - line success : 5 steps to creating customer value
260 _aNew Delhi
_bTata Mc Graw Hill
_c2004
300 _a245 p.
650 _aMarketing
700 _aBalinski, Eric
942 _2ddc
_cBK
999 _c18446
_d18446