| 000 | 00490nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 220601s2004 xx 000 0 eng d | ||
| 020 | _qPB | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bBEL P4 |
||
| 100 | _aBelch, George E | ||
| 245 | 0 | _aAdvertising and promotion : An integrated marketing communications perspective | |
| 250 | _a6 th | ||
| 260 |
_aNew Delhi _bTata McGraw Hill _c2004 |
||
| 300 | _a845 p. | ||
| 650 | _aAdvertising | ||
| 700 | _aBelch, Michael A | ||
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c18516 _d18516 |
||