000 00435nam a2200169Ia 4500
008 220601s2004 xx 000 0 eng d
020 _qPB
041 _aEnglish
082 _a658.8
_bPAL P4
100 _aPalmer, Adrian
245 0 _aIntroduction to marketing : Theory and practice
260 _aNew Delhi
_bOxford University Press
_c2004
300 _a645 p.
563 _aHalf Leather
650 _aMarketing
942 _2ddc
_cBK
999 _c18538
_d18538