000 00437nam a2200169Ia 4500
008 220601s2004 xx 000 0 eng d
020 _qPB
041 _aEnglish
082 _a658.8
_bKIT P4
100 _aKitchen, Philip J
245 0 _aIntegrataed marketing communications: A primer
260 _aLondon
_bRoutledge Taylor
_c2004
300 _a193 p.
650 _aMarketing
700 _aPelsmacker, Patrick De
942 _2ddc
_cBK
999 _c18626
_d18626