000 00452nam a2200169Ia 4500
008 220601s2006 xx 000 0 eng d
020 _qPB
041 _aEnglish
082 _a658.8
_bLEE P6
100 _aLee, Kiefer
245 0 _aGlobal marketing management : changes,challenges and new strategies
260 _aNew Delhi
_bOxford University Press
_c2006
300 _a582p.
650 _aMarketing
700 _aCarter, Steve
942 _2ddc
_cBK
999 _c19426
_d19426