| 000 | 00499nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 220601s2007 xx 000 0 eng d | ||
| 020 |
_a0070581940 _qPB |
||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bBEL P7 |
||
| 100 | _aBelch, George E | ||
| 245 | 0 | _aAdvertising and promotion: An integrated marketing communications perspective | |
| 250 | _a6th | ||
| 260 |
_aNew Delhi _bTata Mac Graw Hill _c2007 |
||
| 300 | _a777p. | ||
| 650 | _aAdvertising | ||
| 700 | _aBelch, Michael A. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c19980 _d19980 |
||