000 00414nam a2200169Ia 4500
008 220601s2008 xx 000 0 eng d
020 _a0070667667
_qPB
041 _aEnglish
082 _a659.1
_bARE P8
100 _aArens, William F
245 0 _aContemporary advertising
250 _a10th
260 _aNew Delhi
_bTata Mac Graw Hill
_c2008
300 _a604p.
650 _aAdvertising
942 _2ddc
_cBK
999 _c19982
_d19982