000 00410nam a2200169Ia 4500
008 220601s2008 xx 000 0 eng d
020 _qPB
041 _aEnglish
082 _a658.8
_bHOF P8
100 _aHoffman, K Douglas
245 0 _aMarketing of services
260 _aNew Delhi
_bCengage Learning
_c2008
300 _a425p.
650 _aMarketing
700 _aBateson, John E G
942 _2ddc
_cBK
999 _c20478
_d20478