000 00444nam a2200169Ia 4500
008 220601s2007 xx 000 0 eng d
020 _qPB
041 _aEnglish
082 _a659.1
_bJAI P7
100 _aJain, J N
245 0 _aModern advertinsing management : Principles and techniques
260 _aNew Delhi
_bRegal Publications
_c2007
300 _a425p.
650 _aRetailing & Trade
700 _aSingh, P P
942 _2ddc
_cBK
_02
999 _c21146
_d21146