000 00407nam a2200169Ia 4500
008 220601s2010 xx 000 0 eng d
020 _qPB
041 _aEnglish
082 _a659.1
_bGEO Q0
100 _aGeorge, E Belch , etc.
245 0 _aAdvertising and promotion
250 _a7th
260 _aNew Delhi
_bTata McGraw Hill
_c2010
300 _a1075p.
650 _aAdvertising
942 _2ddc
_cBK
999 _c21504
_d21504