000 00380nam a2200157Ia 4500
008 220601s2008 xx 000 0 eng d
020 _qPB
041 _aEnglish
082 _a659.1
_bSHI P8
100 _aShimp, Terence A
245 0 _aAdvertising and promotion
260 _aNew Delhi
_bCengage Learning
_c2008
300 _a650p.
650 _aAdvertising
942 _2ddc
_cBK
999 _c22121
_d22121