000 00403nam a2200157Ia 4500
008 220601s2016 xx 000 0 eng d
020 _a9780199460496
_qPB
041 _aEnglish
082 _a658.8343
_bPAN Q6
100 _aPaanda, Tapan K.
245 0 _aProduct and brand management
250 _a1st
260 _aDelhi
_bOxford University Press
_c2016
650 _aMarketing
942 _2ddc
_cBK
_01
999 _c25713
_d25713