000 00384nam a2200157Ia 4500
008 220601s1971 xx 000 0 eng d
020 _qP B
041 _aEnglish
082 _a658
_bMCC L2
100 _aMcCarthy, E Jerome
245 0 _aBasic Marketing
_ba managerial approach
260 _bRichard D Irwin
_c1971
563 _aFull Cloth
650 _aManagement
942 _2ddc
_cBK
999 _c4069
_d4069