000 00376nam a2200145Ia 4500
008 220601s1978 xx 000 0 eng d
020 _qH B
041 _aEnglish
082 _a659.1
_bDIR L8
100 _aDirksen, Charles J
245 0 _aAdvertising principles problems & Cases
260 _aBombay
_bD B taraporevala
_c1978
650 _aRetailing & Trade
942 _2ddc
_cBK
999 _c6911
_d6911