Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

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Material type: Text

TextLanguage: English Publication details: Delhi Penguin Viking 2004Description: 270 pSubject(s):

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	CVS LIBRARY	RETAILING & TRADE	658.8 NIR P4 (Browse shelf(Opens below))	Available		33679

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