Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

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Material type: Text

TextLanguage: English Publication details: Delhi Penguin Viking 2004Description: 270 pSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	CVS LIBRARY	RETAILING & TRADE	658.8 NIR P4 (Browse shelf(Opens below))	Available		33679

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.8 LAN P3 Introduction to marketing : A step-by-step guide to all the tools of marketing	658.8 MAC P0 Marketing management A relationship marketing perspective	658.8 MAC P0 Marketing management A relationship marketing perspective	658.8 NIR P4 Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation	658.8 PAY P4 Essence of services marketing	658.8 PER P5 Basic marketing : A global managerial approach	658.8 PER P5 Basic marketing : A global managerial approach	Next

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